OMS vs. SMS: Why Online Messaging is Set to Oust Text Messaging This Year


According to a research project carried out by Deloitte, 145 billion text messages were sent in the UK last year compared to the 152 billion sent the year before(Mobile News, Issue 556, pg.40). Why is this form of communication going extinct at such a rapid pace?

160 billion OMS messages were sent across the nation last year compared to the 57 billion sent the year before as stated by Mobile News this week. With the domination of instant messaging apps such as Whatsapp, Facebook Messenger and SnapChat, it’s apparent that original SMS messages are becoming somewhat irrelevant..

Smartphone Dominance

The decline in text messaging can be blamed partly on the incredible surge in the popularity of the smartphone device. Apple sold an incredible 9 million iPhones during the launch weekend of the iPhone 5c and iPhone 5s alone for example! Communicating via instant messaging apps has therefore become second nature to our nation because we wish to connect with each other using such devices. Essentially the growth in smartphone use across the UK, and the world, has already changed the fundamental grounds on which we communicate.

New Mediums

OMS messaging allows users to communicate in a different atmosphere. Conversations need never be officially closed and conversations can take place through a number of different mediums. Telecoms analyst Ernest Doku of uSwitch has explained that “instant messaging apps like Whatsapp, Facebook Messenger and the now widely available BBM, have eclipsed the SMS by offering the chance to send images, reams of video and even audio over the airwaves for free.”(Mobile News, Issue 556, pg.40). This is remarkable extension of the original text messaging format.

Viber is another one. Incredibly this app allows me to voice call, video call, send messages, videos, music and even sound bites to my Aunt in the United States, completely free of charge. It’s available for both IOS and Android and even on desktop computers. It’s a great way to keep in touch with friends and family across the globe, and feel closer to them.

Unlimited Text Messages: Pricey Data

The defeat of SMS is apparent in the fact that the majority of mobile phone contracts have scrapped test messaging deals because we’re more interested in the data allowance which enables us to communicate via OMS apps. As stated in Mobile News a massive 95% of mobile phone contracts are now offering unlimited text messages whilst it’s the data that customers are required to pay more for; giving text messages away Is no longer of interest.

Do you use OMS more than SMS, or both equally? Deloitte predicts (Mobile News, Issue 556, pg.40) that this year OMS platforms such as Whatsapp and Facebook Messenger will more than double text messaging figures and jump up to an insane 300 billion..