Google Announcement 2017

It was on October 4th, 2016, that Google launched the Pixel and Pixel XL, the first phones to be officially branded as out-and-out Google phones (in fact, the official Pixel name is still “Pixel, Phone by Google”). Exactly a year later, Google seems set to return with a new generation of Pixel devices.

In fact, the company is reprising its big marketing push from last year by already erecting billboards teasing its launch event.

Google's new marketing campaign and website that urges viewers to “ask more.” The new landing page is part of the madeby.google.com subdomain, and it carries the teasing tagline of “thinking about changing phones?”

The “ask more” instruction appears to tease an evolved and improved Google Assistant, one that presumably does more when you ask it for more. For now, all we have to go on is the teaser video from Google

So what exactly is Google promising? Here’s a list of the rhetorical questions that the company’s teaser video throws at us:

What’s wrong with my phone’s battery?
Why is my phone always out of storage?
Why does my phone take so many blurry photos?
Why doesn’t my phone understand me?
Why can’t my phone update itself?
Why is my smartphone so slow / hot / fragile / annoying / broken / cruel / impersonal / dumb?

View the teaser video below...

Google has sent out official press invites for its event, which will begin at 9AM PT / 12PM ET in San Francisco on October 4th.