The device was named “Macintosh 128K” and retailed at $2, 495. In its optional carry case the whole item weighed around 22lbs. Little did the world know that this revolutionary product was the beginning of an enormous change in the way that the world interacts across all kinds of mediums.
Internet on Demand
The history of the internet dates back to the 1950s, but it wasn’t fully commercialized until 1995. It’s surreal to think of a world without the internet, and to imagine that life on earth did exist without it. My first memories of the internet are the dial-up phone line connection. We were able to use the internet through the phone line but not whilst our land line was in use. From here came broadband and the soon the follow smartphone revolution. In 2007 Steve Jobs introduced the iPhone to the world who were so perplexed by it that he needed to explain to us precisely what it was.
“An iPod, a phone, an internet mobile communicator.” – Steve Jobs
So alien to the nation and unlike anything we had seen before, it was necessary for Jobs to explain its functions and purpose in our world. Suddenly we are able to access the internet anywhere, on trains, buses, now even planes. It’s changed the way we interact with our family and friends due to social networking and has been an enormous breakthrough for businesses, particularly in terms of online shopping.
The iPod brought with it the first online music store which successfully competed with piracy and changed the music industry forever as a result. The iTunes music store was integrated in to the iPod, making it remarkably easy to purchase and store music files. It was so easy that consumers were happy to pay the 99p single track fee and the white iPod silhouette campaign was clever in making the iPod a global fashion accessory.
App to Date
According to Apple’s Tim Cook, the average customer is now using over 100 apps – this is remarkable. The app store has brought with it a new culture and creativity which is apparent across all fields. Musicians are now able to mix and publish their music on their own using tools provided by the App Store and iTunes. Astronomers are now able to use their tablets to study the night sky in depth with ease that was never before possible. Apps give users the freedom and opportunity to personalize and mold their device to suit their needs in such a way that has never before been possible.
Intelligent Operating Systems
When the iPhone was launched in 2007 it brought with it IOS, an Intelligent Operating System, which was developed by Apple for the product. It’s been continually revised for Apple’s future devices such as the iPad Mini and Apple TV. From here began the global battle between IOS and Android which continues to dominate the discussion behind device development. What’s more, we have become particularly loyal to our chosen software and continue to defend it. Some could argue that we are automatically judged by our choice of software and device.
When the Mac was introduced to the world, there’s no doubt that it shed light on a certain inner creativity and passion in our interaction which was previously less apparent.
How do you think Apple has changed the way we interact? Let us know your thoughts over on Google+.